260% zoomDetail 01
The Pro crown
A single warm mark carries the whole Pro tier. Drawn on the same 24-grid as the base set, then weighted up a hair so it holds its own against the badge beside it.
Product design · Iconography
Tiny
Giants
A product’s entire personality, resolved at twenty-four pixels.
A tech brand had shipped dozens of features and no shared visual language. We built a custom icon system and a set of core product graphics — one geometry, one gradient logic, one voice.
Custom product iconsCore product graphicsSystem designArt directionUNDOTS studioCustom product iconsCore product graphicsSystem designArt directionUNDOTS studio
- Client
- Tech product brand
- Scope
- Icon system · Core graphics
- Role
- Art direction · Illustration
- Year
- 2025
Eighty features.
One voice.
01
One geometry
Every mark is cut from the same grid, the same corner radius, the same optical weight. Difference lives in idea, never in construction.
02
One light source
A single gradient logic runs through the set — warm core, cooling edge — so eighty icons read as one family from across the room.
03
Legible at 24px
Drawn large, judged small. If the silhouette fails in a sidebar at a glance, the drawing goes back on the board.
The set
Six of eighty
Up close
Craft at 400%260% zoom220% zoomDetail 02
Gradient logic
Two stops, never three. The core stays warm, the edge cools by a fixed step — the same recipe repeated across eighty marks so the family never drifts.
280% zoomDetail 03
Corner discipline
Every radius is a multiple of the base unit. Up close it reads as craft; at sidebar size it reads as one confident, unbroken system.
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UNDOTS® Studio — strategy-led brand design and creative direction. Clarity, consistency, and impact in every engagement.